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The complete digital marketing checklist for SMEs
PPC

The complete digital marketing checklist for SMEs

Matthew Iyiola | November 30 | 14 min read

6 ways to lower your CPC in Google Ads
PPC

6 ways to lower your CPC in Google Ads

Oli Lynch | November 21 | 9 min read

a PPC campaign audit can help improve ad position and keyword performance
PPC

How to Do a PPC Audit

Matthew Iyiola | November 15 | 11 min read

9 Tips to Help Improve Your Click Through Rate (CTR)
PPC

9 Tips to Help Improve Your Click Through Rate (CTR)

Oli Lynch | November 1 | 14 min read

How does real time bidding or RTB work?
PPC

What is Real-Time Bidding? The Guide to RTB

Oli Lynch | October 28 | 7 min read

Invalid Traffic (IVT) affects your ad impressions and your ad revenue
PPC

What Is Invalid Traffic (IVT)?

Oli Lynch | October 19 | 10 min read

How to calculate Cost Per Acquisition (CPA) on your ad campaigns
PPC

How to Calculate CPA (Cost Per Acquisition)

Ilan Missulawin | September 12 | 6 min read

What is Click Spam and How Does It Affect Your Ads?
PPC

What is Click Spam and How Does It Affect Your Ads?

Oli Lynch | September 8 | 6 min read

What are native ads? And how can you use them?
PPC

What Are Native Ads and How Can You Use Them?

Natan Golden | August 2 | 10 min read

Most Popular

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with Examples]

Oli Lynch | March 23 | 11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

Oli Lynch | October 14 | 7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

Ilan Missulawin | March 10 | 8 min read

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with...

11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

8 min read