How ClickCease saved a healthcare business $500,000+ by preventing click fraud
27%
$523,015
148,163
Key Results
27%
$523,015
148,163
Background
Corkboard Concepts is a digital marketing agency that is data centric.
They had been tasked with managing the marketing for a newly established Omaha-based health supplier.
The goal was to target US only audience using Google Ads search, Display Network and YouTube campaigns.
With an average daily budget of $20,000, the team quickly delivered a 300% return on ad spend. However, analyzing the market conditions, the team felt that there was potential for more effective delivery.
“We knew that a 3x ROAS is a solid multiplier for most campaigns. But with the current market factors, we knew that the budget could go further”,
said Jordan Atchison, CMO of Corkboard Concepts.
The anticipation was that running ClickCease on the medical firms paid search campaigns would save an additional 10%. The results that they saw were beyond what even they expected.
The Corkboard team
The solution
“Results were noticeable from the outset”, notes Jordan. In fact, the effects of blocking fraudulent clicks during a 45 day period, between mid December 2020 and late January 2021, surprised even the team at Corkboard Concepts:
233,499 clicks blocked
179,488 IP addresses blocked
17% decrease in bounce rate
27% increase in session duration
Corkboard's 45 days of fraud blocking using ClickCease
Overall, the metrics show that ClickCease helped to filter out 27% of all clicks as fraudulent. Way above the 10% that was originally forecast.
Final remarks
The budget in Google Ads went up over 400%. But the cost per conversion dropped by more than 41.5% and the click through rate dropped by just over 21%.
Add to this the 18% increase in conversion rate, and it’s clear that blocking click fraud made a huge difference to the performance of this clients’ Google Ads campaigns.
As Jordan from Corkboard Concepts notes, “With well-focused optimization, higher quality score and lower CPC’s, CPA had still reduced, exponentially so. Cleaner traffic and ad spend was one of the most significant factors in generating that level of ongoing reduction in acquisition cost.”
Notice
All industries and businesses are affected by click fraud in a unique way. Results are subject for the fraud your own business is facing
More success stories:
$65,000+ worth of fraudulent clicks prevented
31% cleaner traffic
+6,195 clicks saved
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Over 10k per month saved in fraudulent click activity
21% cleaner traffic
$37,484 saved
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How ClickCease helped prevent fraudulent click attacks on Google Ads.
9% cleaner traffic
$7,074 saved
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Got a question?
Got a question?
Got a question?
ClickCease™ is an impression and click-fraud detection and protection service software.
Our anti click fraud service detects fraud on Microsoft Ads and protects Google Ads by using our industry-leading detection algorithms, blocking fraudulent IPs automatically.
ClickCease™ protects Facebook Ads campaigns by detecting and excluding fraudulent audiences.
ClickCease™ is not affiliated with any search engine and is an independent provider.
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