Take a deep-dive into Invalid Traffic (IVT) with our original research papers.
In this study we reveal for the first time the ex-tent of click fraud for SMEs, based on more than 1.8 billion clicks across small and medium sized online ad accounts…
We analyzed more than 1.8 billion clicks across 5,000+ online ad accounts in 78 countries. The clicks were analyzed using the ClickCease fraud detection engine, set to uncover non-human, fraudulent or invalid clicks.
Online businesses have taken up the call to advertise and interact online as a necessary measure: with 51% of businesses reporting increased online interactions with their clients.
In this study we reveal for the first time the extent of click fraud for SMEs, based on more than 1.8 billion clicks across small and medium sized online ad accounts, analyzed from May 2019 to May 2020.
The flourishing underground ad click economy is diverse, thriving and continues to grow. However, its impact on advertising is clear.
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